{"id":42,"date":"2026-04-15T12:27:38","date_gmt":"2026-04-15T12:27:38","guid":{"rendered":"https:\/\/northernops.de\/northernops\/products\/aurora-2\/"},"modified":"2026-04-15T16:17:54","modified_gmt":"2026-04-15T16:17:54","slug":"aurora-en","status":"publish","type":"nops_product","link":"https:\/\/northernops.de\/northernops\/products\/aurora-en\/","title":{"rendered":"Aurora \u2014 CRM & Sales"},"content":{"rendered":"

AI Lead Scoring & Multi-Layer Evaluation<\/h2>\n

Every lead goes through a 10-step automatic qualification pipeline in under 60 seconds. Multi-layer scoring combines deterministic rules (company size, industry, region), vertical-specific signals (12 industry profiles) and a GPT-4o AI evaluation into a weighted total score (60% deterministic, 40% AI).<\/p>\n\n

Intel Terminal \u2014 5-Zone Mission Control<\/h2>\n

The Intel Terminal is the heart of Aurora: A 5-zone interface with interactive map, research engine, enrichment hub, contact management and outreach center. All information about a lead on one screen \u2014 no tab switching, no context loss.<\/p>\n\n

Cold Call Cockpit with Beyreuther System<\/h2>\n

The cockpit implements the Beyreuther 12-step cold calling system: From greeting phase through needs analysis and value argumentation to closing. AI call scripts are individually generated per lead \u2014 based on industry, company profile and contact role. Keyboard shortcuts (1-6) for quick call outcome tracking.<\/p>\n\n

Discovery Engine<\/h2>\n

Google Places integration for targeted new customer search. Radius filter (5\u2013100 km), matrix search for multiple locations simultaneously, saved searches and direct pipeline import. Filter by Google rating, business hours and company type.<\/p>\n\n

House of Buyer \u2014 Contact Intelligence<\/h2>\n

Every contact is automatically classified into one of 5 roles: Decision Maker, Influencer, User, Gatekeeper or Champion. AI contact research analyzes LinkedIn profiles, company data and communication patterns to generate the optimal approach strategy per person.<\/p>\n\n

Multi-Source Enrichment<\/h2>\n

Four data providers are queried in parallel: Hunter (email verification), Apollo (contact database), Cognism (company data) and Perplexity (web intelligence). The result: complete contact profiles, verified email addresses and current company information \u2014 without manual research.<\/p>\n\n

Outreach & Campaigns<\/h2>\n

Automated multi-channel sequences: email, phone, LinkedIn. Persona-based email templates individualized per contact role. Campaigns track open rates, clicks and replies. Follow-up cockpit with automatic reminders and escalation.<\/p>","protected":false},"excerpt":{"rendered":"

Intelligent CRM for machine builders: Lead scoring, pipeline intelligence, geo-intelligence, campaign engine.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"nops_funnel_stage":[],"nops_persona":[],"nops_industry_tax":[],"nops_module":[2],"nops_intent":[],"class_list":["post-42","nops_product","type-nops_product","status-publish","hentry","nops_module-aurora"],"_links":{"self":[{"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_product\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_product"}],"about":[{"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/types\/nops_product"}],"version-history":[{"count":2,"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_product\/42\/revisions"}],"predecessor-version":[{"id":247,"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_product\/42\/revisions\/247"}],"wp:attachment":[{"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"nops_funnel_stage","embeddable":true,"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_funnel_stage?post=42"},{"taxonomy":"nops_persona","embeddable":true,"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_persona?post=42"},{"taxonomy":"nops_industry_tax","embeddable":true,"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_industry_tax?post=42"},{"taxonomy":"nops_module","embeddable":true,"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_module?post=42"},{"taxonomy":"nops_intent","embeddable":true,"href":"https:\/\/northernops.de\/northernops\/wp-json\/wp\/v2\/nops_intent?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}