Aurora — the CRM built for industrial sales
Generic CRMs weren’t built for 6-month sales cycles, multi-stakeholder buying committees, and technical pre-sales requirements. Aurora was. It combines AI-powered lead research, industry-specific scoring, cold call orchestration, and pipeline management into one platform designed for machinery and equipment manufacturers.
Core capabilities
- AI Lead Research: Automatically enrich prospects with company data, technographics, financial signals, and contact information from 6+ data sources.
- Industry-specific scoring: 12 vertical templates (machinery, automotive, consulting, energy, logistics, and more) with domain-specific signals that generic tools can’t replicate.
- Cold Call Cockpit: Structured 12-step Beyreuther methodology with real-time conversation guidance, objection handling, and one-click call logging.
- Multi-channel outreach: Email sequences, VoIP calling, and LinkedIn workflows — coordinated in one timeline per prospect.
- Pipeline & forecasting: 7-stage deal pipeline with probability-weighted forecasting and next-best-action recommendations.
- Seamless handoffs: When a deal closes, the customer record flows directly into Forge (quoting), Polaris (production), and Meridian (service).
Why manufacturers choose Aurora
Aurora understands that a €2M special machine sale isn’t won with marketing automation. It’s won through deep research, persistent follow-up, and technical credibility. Every feature is designed for this reality — from the House of Buyer contact mapping to the production-aware proposal links.
See Aurora with your data
30-minute demo with your actual prospects and sales process.